Raw Color, a Netherlands based duo formed by Christoph Brach and Daniera ter Haar, created the Wool Testlab. The video showcases some of the native properties of merino wool like elasticity, weight, and strength. It was created for the Woolmark exhibition, which showcases beautiful commercially available wool products, pursuant to leading fashion and textile trends. I absolutely love Raw Color’s simple, playful and vibrant design as well as their creative process full of experimentation.
Amazing work from Raw Color: http://www.rawcolor.nl/welcome/